The work ships. The clients see one agency. WDW keeps the margin.
Well Dressed Walrus manages SEO and paid media services for their clients on a recurring basis. Ghost Sherpa delivers that work, entirely under the WDW brand. The clients never see the seam. WDW keeps the relationship, the revenue, and the margin.
Client
Well Dressed Walrus
Model
Project-Based
Services
SEO + Paid Media
Structure
White-Label, Monthly
The Situation
Well Dressed Walrus had a meaningful book of SEO and paid media client work, a service line they owned and wanted to grow. The challenge: delivering that work reliably, at quality, every month, without building and managing a full in-house team to do it.
They needed a white-label partner they could trust to deliver consistently under their brand. Not a vendor they managed. Not a freelancer they hoped showed up. A team that ran like their own, just not on their payroll.
The Engagement
Ghost Sherpa provides a dedicated team embedded entirely under the WDW brand, delivering SEO and paid media services on a recurring monthly project basis. The team works to WDW's standards, on WDW's timelines, with WDW's clients none the wiser about the arrangement.
Month over month, the work ships on time. The clients see one agency, Well Dressed Walrus, delivering a cohesive, managed service. WDW maintains the client relationship, the contract, and the margin.
“At Well Dressed Walrus, we currently manage about $25,000 per month in SEO and paid media services for our clients. When we decided to shift to a new agency partner who could help us confidently scale this branch of our company, Ghost Sherpa came highly recommended, and they've exceeded every expectation.”
Curt Stockwell
Owner, Well Dressed Walrus
A Client Result Under the WDW Brand: Taylor Company
Well Dressed Walrus's clients include Taylor Company, a global leader in commercial foodservice equipment with nearly a century of history. As part of the Ghost Sherpa partnership, WDW deployed a combined SEO and GEO/AEO campaign for Taylor Company through a collaboration with Frank & Harvey, running both tracks simultaneously from June 2025.
The campaign paired technical SEO audits and on-page fixes with a content strategy built entirely around B2B operator intent. Every asset was engineered with AI citation in mind: structured formats, listicle content, and explicit commercial operator framing across Taylor's core product categories.
Taylor Company results.
336 AI
AI mentions, up from 22 at campaign launch, a 1,427% increase in under 10 months
499 cit.
AI citations, up from 121, a 312% increase, placing Taylor in category-level AI answers
118K Sessions
GA4 organic sessions, up 325.9% YoY, confirming search as a primary top-of-funnel driver
Why this matters for you
White-label delivery isn't about hiding who does the work. It's about owning the client relationship and the margin, without owning all the overhead.
The project-based model works for agencies that have a consistent service line they want to grow but don't want to staff internally. You own the strategy, the client relationship, and the scope. Ghost Sherpa provides the execution, at a cost structure that preserves your margin, under your name, invisibly.
It's not subcontracting in the chaotic sense. It's a delivery partnership with a defined scope, a consistent team, and the accountability that comes from a partner who's invested in the work performing well for your clients.
Next Step
Have a service line you want to deliver more profitably?
Tell us the service, the client volume, and what you're currently spending to deliver it. We'll show you what a white-label project structure could look like and whether the margin math works.
