Case Study/Project-Based

A brand, a website, and the support that keeps it running.

PostUp worked with Ghost Sherpa across both sides of its web presence: a creative refresh and a full website rebuild, plus ongoing technical support to keep things running as new needs came up.

Client

PostUp

Model

Project-Based + Hourly

Scope

Brand, Web, Analytics

The Engagement

PostUp brought Ghost Sherpa in to handle both the creative and technical sides of a web presence refresh. On the creative side, that meant a brand identity built for consistency across the site and marketing materials. On the development side, it meant rebuilding the website from the ground up on WordPress and Elementor, with the analytics and tracking setup to match.

Beyond the initial build, PostUp has ongoing access to Ghost Sherpa's hourly support model, so as new creative, development, or marketing needs come up, they don't require a new vendor search to get them handled.

The work.

Creative

Brand identity, including logo, color palette, typography, and iconography direction, built for consistent use across web and marketing

Development

A new WordPress and Elementor website, ongoing hosting and maintenance, and Google Analytics / Tag Manager setup to keep tracking accurate

Why this matters for you

A rebrand, an ongoing support line, and a specialized analytics setup rarely come from the same vendor.

Most agencies and SaaS teams end up stitching together a branding studio, a dev shop, and an analytics consultant, then managing three separate relationships and three separate handoffs. Ghost Sherpa scopes all of it under one roof: brand and web as a defined project, ongoing work as flexible hourly support, and specialized needs like GA4/GTM as their own contained engagement.

If your team needs a mix of project-based build work and flexible ongoing support, that combination doesn't have to mean multiple vendors and multiple contracts.

Next Step

Need a rebrand, ongoing support, or both?

Tell us what you're starting with and what "done" looks like. We'll scope it, whether that's a fixed project, hourly support, or a mix of both.