Reliable creative resizing. On deadline. Every time.

The Situation

For an agency like Barker NYC, creative production volume isn't optional. It's a function of the media buys their clients are running. Every campaign requires resized assets across a matrix of formats: static display units, HTML5 banners with animation logic, and video files cut to platform specifications. Getting those right, on spec, on deadline, is table stakes.

What it isn't is a good use of in-house creative talent. Production resizing is exacting work, but it doesn't require the people who concepted the campaign to execute it. It requires a team with the technical range and the production discipline to run it reliably.

The Engagement

Ghost Sherpa handles Barker's full creative resize pipeline on an as-needed project basis, static, HTML5, and video, turning assets around to their required specs, on deadline. The work runs as a production layer behind Barker's creative team, not as a creative collaboration. The brief comes in. The resized assets go out. The timeline holds.

Barker's in-house team stays focused on strategy, concepting, and client relationships. The production delivery is covered.

Why this matters for you

Production work doesn't scale with senior creative talent. It scales with a dedicated production layer.

Most agencies handle resizing one of two ways: they push it to junior designers who are already on other work, or they hire a production person full-time for a role that doesn't need 40 hours every week. Neither works particularly well.

The project-based model fits production work precisely because the demand is real but variable. When a campaign is in market, the resize volume is high. When it's not, the demand drops. A production partner at Ghost Sherpa absorbs that fluctuation without the cost structure of a full-time hire, and delivers with the consistency of one.