Brand identity. Digital platform. 25 churches on the waitlist.
Project GO is a digital services company helping churches expand their outreach through affordable web, social, and app-based solutions. Ghost Sherpa built the brand identity, the web app, and the full digital platform, from naming to launch-ready design, across a 20-week engagement.
Client
Project GO
Model
Project-Based
Scope
Brand + Platform
Timeline
20 Weeks
Showcase
What we shipped, piece by piece.
The Challenge
Project GO needed to establish itself as a credible, approachable platform for churches exploring digital outreach. Their audience was a specific one: congregations with faith-centered values, looking for tools that reflected that identity, not generic SaaS aesthetics. The brand had to feel innovative enough to inspire trust in digital capability while remaining grounded in the community it served.
The scope was broad: naming, branding, strategy, UX, UI design, web development, and the app itself, all needing to work together as a cohesive system built for a beta rollout with real churches.
The Engagement
Ghost Sherpa built the complete Project GO identity system from the ground up. Drawing inspiration from the sky, the team developed a versatile, modular visual identity that combined serene colors with flexible design components. The system was built to hold up in both digital and physical contexts, true to the client's values and adaptable to the range of touchpoints a platform serving churches would need.
Beyond identity, the team delivered the web app itself, including UX architecture, UI design, and development, building toward the beta testing phase that followed the engagement.
What was built.
Full System Delivered
Naming, branding, strategy, UX, UI, web app, and development from one engagement
25 +
Churches on the waitlist by the time the app entered its final beta testing weeks
Why this matters for you
When the scope is wide, one team that can hold it end to end is worth more than coordinating between vendors.
Brand and platform projects that split across multiple vendors introduce friction: handoffs go wrong, visual systems lose consistency, timelines misalign. When one team holds the full scope, from the first logo sketch to the final development push, the product holds together as a system instead of a collection of parts.
Ghost Sherpa's LATAM talent bench includes designers, strategists, UX experts, and developers who can be assembled into a single coordinated team for scopes exactly like this.
Next Step
Have a build scope that crosses brand, design, and development?
Tell us what the product is, who it serves, and what you have so far. We'll tell you whether a single coordinated team or a more targeted engagement makes more sense for where you are.
