Marketing execution support without the headcount decision.
La Jolla Group needed to scale delivery for their clients, email and paid media, without adding full-time staff. Ghost Sherpa placed two fractional specialists, both working under La Jolla's brand, delivering consistent output across their client portfolio at 10–20 hours per week each.
Client
La Jolla Group
Model
Fractional
Roles
Email + Paid Media
Hours
10–20 hrs/wk each
The Problem
La Jolla Group was growing their client base and with it, the execution demands across email marketing and paid media. The work was there. The team capacity wasn't. But adding two full-time hires to meet the load meant committing to overhead before the revenue was fully predictable.
The Engagement
Ghost Sherpa placed a fractional Email Marketing Specialist and a fractional Paid Media Specialist, both at 10–20 hours per week, both working under La Jolla's brand rather than their own. From the client perspective, the work came from La Jolla's team. The delivery was consistent, on-brand, and paced to the client portfolio's demand.
The hours-per-week structure meant La Jolla had real flexibility to adjust the engagement as client volume moved, without the carrying cost of full-time commitments or the inconsistency of ad-hoc freelancers.
Why this matters for you
The gap between "we need more capacity" and "we're ready to hire full-time" is exactly what the fractional model is designed for.
For agencies managing multiple client accounts across recurring service lines, email, paid media, SEO, social, delivery often grows faster than hiring feels justifiable. You're doing the work with whoever you have, which means your best people are stretched and the output suffers.
Two fractional specialists at 10–20 hours each don't look like much on paper. But in practice, they free your senior team to focus on strategy and client relationships while the execution runs consistently in the background, under your brand, to your standards, without the fixed overhead.
Next Step
Need execution support for a specific channel, without committing to headcount?
Fractional is the right model when the work is consistent but not full-time. Tell us the channel, the client load, and the hours that make sense. We'll find the fit.
