Complex services. Clear story. Animated in four weeks.
OSG JourneyConnect enables businesses to deliver personalized multichannel communications through integrated print and digital channels. Ghost Sherpa built a custom animated illustration system that made those services visually compelling for their clients, across decks, video, and brand materials.
Client
OSG
Model
Project-Based
Scope
Animation + Illustration
Timeline
4 Weeks
Showcase
What we shipped, piece by piece.
The Challenge
OSG's services are sophisticated: personalized multichannel communications that combine print and digital delivery to help businesses reach customers with the right message across the right channel. That's a genuinely valuable capability, but it's also genuinely complex to explain. Text and diagrams weren't enough. They needed a way to show it.
The goal was a client-facing video that captured attention and communicated value clearly, without losing the nuance of what OSG actually does.
The Engagement
Ghost Sherpa built a graphic system of custom animated illustrations designed specifically around OSG's services. The illustrations didn't abstract the work into generic icons. They brought the actual service flow to life: how communications move across channels, how personalization works at scale, what the end customer experience looks like.
The system was built to be reusable across deck presentations and brand materials, not just the hero video. Four weeks from brief to delivery.
What was built.
Custom System
A complete animated illustration system built around OSG's actual service architecture, reusable across formats
4 wks
From brief to delivery, with animation, illustration, and deck presentation assets all completed
Why this matters for you
Complex services don't sell themselves. The right visual system makes them sellable.
B2B companies with sophisticated service offerings consistently struggle to explain what they do in a way that lands with buyers. Written descriptions and static diagrams don't convey process, flow, or outcome. Animation does. A well-built animated illustration system turns a complex capability into something a prospect can follow and remember.
Ghost Sherpa's animation and motion teams build these systems from scratch, designed around the specific service logic of the client rather than adapted from generic templates.
Next Step
Have a service that's hard to explain and needs a visual system to make it click?
Tell us what the service does, who you're explaining it to, and what formats you need it across. We'll scope what a custom animation engagement looks like and what's realistic on your timeline.
